Rising Supply of Lab-Grown Stones Forces Diamond Trade to Rethink Marketing Narrative
The rapid expansion of industrial-scale production of laboratory-grown diamonds is pressuring the traditional diamond sector to reconsider decades of branding built on rarity, flawlessness and enduring value. Market observers note that stones produced in reactors now match natural diamonds in chemical composition and top-tier grades while selling for a fraction of the price, eroding a […]
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