Pieces from Stuller have secured top positions in both the INSTORE Design Awards 2025 and the JCK Jewelers’ Choice Awards, reaffirming the company’s strategy—founded in 1970—of investing in innovation and market analysis. The results were announced on July 11th.
Four Creations Recognized in Different Categories
The first-place spot in the “Bracelet under $5,000” category was awarded to a 14K yellow gold bracelet set with a natural sky-blue topaz. The clean design and the contrast between the metal and the gemstone caught the jury’s attention.
Among the earrings, a pair of hoops adorned with lab-grown emeralds secured second place in the “Best Hoop Earring with no price limit” category. The design combines a classic shape with the contemporary appeal of lab-created stones.
In the “Bridal and Wedding under $5,000” category, third place was awarded to a 14K yellow gold engagement ring with a bezel setting for the center diamond and smaller diamonds on the sides. The style follows the timeless aesthetic valued by couples who seek durable pieces.
Another highlighted piece was a pair of heart-shaped earrings with natural pink tourmaline, also taking third place in the “Heart Motifs with no price limit” section. The contrast between the playful shape and the refined finish was noted as a key differentiator.
Award-Winning Jewelry Designs Highlight Color, Style, and Trend Research
Pieces from Stuller have secured top positions in both the INSTORE Design Awards 2025 and the JCK Jewelers’ Choice Awards, reaffirming the company’s strategy—founded in 1970—of investing in innovation and market analysis. The results were announced on July 11th.
Four Creations Recognized in Different Categories
The first-place spot in the “Bracelet under $5,000” category was awarded to a 14K yellow gold bracelet set with a natural sky-blue topaz. The clean design and the contrast between the metal and the gemstone caught the jury’s attention.
Among the earrings, a pair of hoops adorned with lab-grown emeralds secured second place in the “Best Hoop Earring with no price limit” category. The design combines a classic shape with the contemporary appeal of lab-created stones.
In the “Bridal and Wedding under $5,000” category, third place was awarded to a 14K yellow gold engagement ring with a bezel setting for the center diamond and smaller diamonds on the sides. The style follows the timeless aesthetic valued by couples who seek durable pieces.
Another highlighted piece was a pair of heart-shaped earrings with natural pink tourmaline, also taking third place in the “Heart Motifs with no price limit” section. The contrast between the playful shape and the refined finish was noted as a key differentiator.
Creative Process Rooted in Market Research
According to Stuller’s design team, every new release is a result of continuous monitoring of trade shows, specialized publications, and social media. Designers like Megan Tran, Emily Bute, Rachael Mitchell, Austin Zarobell, and Christine Lloyd emphasize the importance of considering data on color preferences, shapes, and price points before starting any prototype.
The method includes visiting museums, attending lectures with trend experts, and maintaining a constant dialogue with the company’s purchasing department. This approach allows the collections to balance functionality, aesthetics, and commercial viability.
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For Emily Bute, the recognition in these awards confirms that a combination of market analysis and creative experimentation produces competitive results. Similar statements were echoed by other team members, who highlight jewelry’s ability to function as a symbol of affection, personal identity, and emotional investment.
Additional information about the awards can be found on the official INSTORE Design Awards website, which provides a complete history of the winners.
Overall, Stuller’s performance in 2025 signals the continuation of a trajectory that began over half a century ago, marked by a combination of research, diverse materials, and close attention to consumer demands.
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Image credit: Stuller
Cassia Freitas holds a degree in Business Administration and a specialization in Fashion Design. She has been working as a jewelry designer since 2012 and is passionate about everything related to style, beauty, and authenticity. As the creator of the blog Sublime Jewels, she shares tips, inspirations, and practical suggestions for those who love fashion, accessories, and want to express their personality with elegance in everyday life.
