Victoria’s Secret launches VSX 2025 line with sports bras for all workout levels

Victoria’s Secret has unveiled the VSX Sports Bras 2025 collection, designed to meet the needs of different workouts with a focus on fit, performance, and inclusive sizing. The campaign stars Abby Champion, Imaan Hammam, Jill Kortleve, Nneoma Anosike, and Paloma Elsesser, photographed by Amy Troost and styled by Jorden Bickham.

From Yoga to Boxing: Tailored Support Levels

The line is segmented by support levels. For high-impact workouts like running, cardio, and boxing, the brand highlights three key pieces: Featherweight Max, Knockout Front-Close, and Incredible Max. Each style features reinforced structures, adjustable closures, and sweat-wicking fabrics for maximum endurance.

For medium support, the Featherweight V-Neck is ideal for cycling or hiking, balancing support and freedom of movement. Meanwhile, the Elevate Strappy-Comfort is designed for low-impact activities such as yoga or stretching, with thin straps and greater elasticity for unrestricted motion.

Expanded Sizing and Accessible Pricing

With sizes ranging from 32B to 44DDD and apparel options from XS to XXL, Victoria’s Secret aims to embrace a wider spectrum of consumers. Prices range between $39.95 and $119.95, with the goal of delivering technical performance without exceeding the typical ceiling of premium activewear.

Each piece combines recycled polyester blends with elastane, enhanced by mesh panels for targeted ventilation. According to the brand, the fabrics have been tested for elasticity and shape retention to ensure durability after repeated washes.

Campaign Showcases Versatility

Promotional images alternate between outdoor landscapes and studio backdrops, reinforcing the idea that these sports bras transition seamlessly from the gym to open-air workouts. Each model was photographed in dynamic poses to highlight both physical effort and the adaptability of the designs to different body types.

Design details include bold brights and neutrals, offered in both monochrome versions and color-blocked combinations. The aim, according to Victoria’s Secret, is to ensure the sports bras can be worn as a statement piece or layered under other activewear.

Distribution and Availability

The VSX 2025 collection is now available through the brand’s e-commerce platform and select Victoria’s Secret stores across the United States. According to the company’s official website, additional launches are expected to reach international markets later in the year.

To promote the new line, the brand is investing in digital content across social media and partnerships with personal trainers who showcase the pieces in high-intensity workouts. The strategy is designed to attract consumers seeking performance-driven sports bras without compromising on style.

Activewear Market Continues to Expand

Reports from industry analysts point to sustained growth in the women’s activewear market. The rise of activities such as road running and hybrid workouts has fueled demand for specialized sports bras that minimize discomfort and prevent repetitive-impact injuries.

In this landscape, established lingerie brands like Victoria’s Secret are expanding their presence to compete with performance-focused athletic companies. The introduction of extended sizing and mid-range pricing reflects the broader trend of making activewear more inclusive and accessible.

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