Jisoo Leads Tommy Hilfiger’s “Racing Club” Campaign Blending Preppy Style with Automotive Heritage

South Korean singer and actress Jisoo is the face of Tommy Hilfiger’s Fall 2025 collection, titled “The Hilfiger Racing Club.” In the campaign images, the Blackpink member appears in race track–inspired settings, wearing looks that merge vintage motorsport aesthetics with the timeless codes of American preppy style.

Campaign Highlights: Motorsport Meets Preppy Fashion

Shot by Yoon Ji Yong, the editorial features Jisoo in varsity jackets, pleated skirts, and crest-embroidered sweaters, paired with knee-high boots. A muted color palette and classic patterns, including houndstooth, reference Tommy Hilfiger’s archives. The set evokes racing pit lanes, grandstands, and vintage cars, reinforcing the link between speed and academic tradition.

In press statements, Jisoo praised the creative direction, saying the team “reimagined the setting in a bold and vibrant way” and that she felt confident wearing the new pieces. She described the collection as playful yet refined, bringing a personal twist to preppy style. This marks her fourth collaboration with Tommy Hilfiger, signaling the brand’s continued strategy of partnering with global pop culture icons.

One editorial moment shows Jisoo beside a red convertible, styled in a textured jacket and dark denim. In the same communication, she expressed her enthusiasm for automobiles and excitement about exploring “the world of luxury motorsport” envisioned by the campaign.

Strengthening Jisoo’s Global Fashion Presence

Since 2021, Jisoo has expanded her role in fashion, appearing in major shows, editorials, and brand activations. Her recurring collaborations with Tommy Hilfiger align with this trajectory and amplify the brand’s visibility in the Asia-Pacific luxury market—a region central to the sector’s growth. According to Vogue, K-pop celebrity collaborations drive significant boosts in digital traffic and engagement for fashion houses.

For Fall 2025, Tommy Hilfiger emphasizes a structured yet subtly curved silhouette to modernize the traditional “American prep.” Materials like wool, tweed, and denim are tailored with sharper cuts, while metallic details and embroidered crests nod to the racing world. Accessories such as sports-inspired caps and checkered-print scarves complete the Racing Club aesthetic.

Cultural Strategy in a Shifting Market

The campaign launches as the premium fashion market gradually recovers. Reports from Bain & Company indicate global luxury sales grew at a moderate pace in 2024 after pandemic-driven fluctuations. In this context, high-visibility celebrity collaborations remain a key strategy to maintain cultural relevance and strengthen connections with younger consumers.

(Image: Yo Ji Yg)

In addition to static visuals, Tommy Hilfiger released short-form videos across social media, offering behind-the-scenes looks and commentary from the creative team. With the sounds of engines and waving checkered flags, the clips immerse viewers in the atmosphere of competitive racing while showcasing Jisoo’s preppy-meets-automotive looks.

The “Hilfiger Racing Club” collection will launch globally in September 2025, both in-store and online. While prices have not yet been announced, the brand confirmed key items such as the varsity jacket and crest sweater will be available in both men’s and women’s versions.

Fans can follow the collaboration through the official profiles of Tommy Hilfiger and Jisoo, where additional style guides and content will be released, offering tips on how to bring the preppy-automotive aesthetic into everyday wear.

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