For Love & Lemons Unveils Vintage-Inspired Holiday Lingerie Line

Los Angeles–based label For Love & Lemons has released its Holiday 2025 lingerie collection, presenting a range of designs photographed inside a period interior that echoes the brand’s signature blend of romance and modernity.

The campaign, captured by Swedish photographer Camilla Akrans, features model Bingbing Liu posing throughout a candle-lit residence decorated with vintage furniture, framed portraits, and plush rugs. The environment, chosen for its historic detailing and quiet atmosphere, creates a cinematic backdrop intended to highlight the textures and silhouettes of the garments.

Collection Overview

According to the brand, the Holiday 2025 lineup balances structured pieces with softer styles to accommodate varied preferences during the festive season. Black embroidered lace bodysuits introduce a dramatic note, while ivory slips and blush-toned sets offer lighter options. Additional items include chiffon slips, airy lace separates, and bustiers constructed to provide support without compromising comfort.

Stylist Linda Engelhardt paired each look with accessories designed to build a coherent vintage narrative. She selected sheer stockings, elbow-length gloves, and small hats accented with delicate bows to reinforce the early-20th-century mood. The chosen palette—inky black, dusty pink, and pale blue—runs through both garments and accessories, giving the overall series visual continuity.

Design and Fabrication

For this season, the brand focuses on materials that combine aesthetic impact with wearability. Lace panels, silk-blend chiffons, and satin finishes appear across multiple silhouettes. Bustiers incorporate flexible boning to maintain shape while allowing movement, and bralettes are cut with adjustable straps to suit a range of body types. The integration of mesh inserts in several pieces provides breathability, which the label positions as a practical feature for year-round use, not only holiday occasions.

The line also introduces updated fastening systems. Cami sets employ metal sliders instead of plastic, and several bodysuits feature hook-and-eye closures placed to minimize skin irritation. These functional details are presented as evidence of the brand’s ongoing effort to refine garment construction.

Campaign Production

All imagery was produced in a single location to maintain aesthetic consistency. Lighting played a significant role: Akrans used warm, directional sources to emphasize fabric depth and to create highlights on embroidered elements. The images aim to evoke the intimacy of a private holiday gathering rather than a traditional studio shoot.

Liu’s styling further underlines the collection’s vintage references. Makeup artist Jen Myles applied muted tones and a subtle cat-eye liner, while hair stylist Edward Lampley shaped loose waves secured with ribbon bows. The objective, according to the production notes, was to deliver a look that could translate from editorial imagery to consumer inspiration without appearing overly stylized.

Market Context

The holiday period represents a prime sales window for lingerie, driven by gift purchasing and personal wardrobe updates. Industry data compiled by the Council of Fashion Designers of America indicates that specialty lingerie sales frequently spike in the fourth quarter, prompting brands to release limited collections timed to seasonal demand. For Love & Lemons positions the Holiday 2025 range as both a giftable option and an everyday wardrobe addition.

Distribution follows the company’s standard model: pieces are available on the brand’s e-commerce platform and through selected wholesale partners in North America, Europe, and Asia-Pacific. Pricing spans entry-level bralettes to higher-priced bodysuits, reflecting the variety of materials and construction complexity.

Brand Direction

The Holiday 2025 release aligns with For Love & Lemons’ broader emphasis on combining nostalgic aesthetics with contemporary fit technologies. Earlier this year, the label expanded its size range and introduced recycled lace in selected styles, initiatives that continue in the new collection. The company states that all lace used for Holiday 2025 meets its current sustainability criteria, which require a minimum percentage of recycled fiber content.

Marketing efforts center on digital channels, with the campaign images rolling out across social media, email newsletters, and partner retailer sites. In-store displays at participating boutiques mirror the shoot’s interior design, featuring vintage chairs and framed portraits to replicate the atmosphere captured by Akrans.

By integrating detailed craftsmanship, period styling, and modern functionality, For Love & Lemons seeks to position the Holiday 2025 collection as versatile apparel suitable for private settings and outerwear layering. The line is now available for purchase, coinciding with the start of the holiday shopping season.

Crédito da imagem: Camilla Akrans / For Love & Lemons