Donna Karan Marks 40th Anniversary with a Star-Studded Fall 2025 Campaig

Donna Karan New York celebrates four decades of timeless sophistication with its Fall 2025 campaign, featuring an iconic cast of supermodels. Claudia Schiffer, Irina Shayk, Imaan Hammam, Liya Kebede, and Mariacarla Boscono star in a striking visual narrative that honors the brand’s enduring legacy since its founding in 1984.

Fashion Icons Unite in a High-Profile Editorial

Shot by renowned fashion photographer Mikael Jansson and styled by Jessica Diehl, the campaign radiates quiet luxury through sculptural velvet sets and golden lighting. The creative direction balances heritage and modernity, showcasing both legendary figures like Schiffer and a new generation of talent, including Hammam — symbolizing Donna Karan’s vision of timeless femininity across eras.

The collection embraces a refined palette of creamy neutrals, deep browns, and metallic accents, blending tailored wool coats, fluid silk dresses, structured blazers, and minimalist essentials. Complementary styling includes bold heels, soft-textured handbags, and gold bangles — elements designed to elevate the urban sophistication that defines the brand’s DNA.

Four Decades of Empowering Design

Founded in 1984, Donna Karan New York built its legacy on empowering women through confidence, functionality, and understated elegance. The Fall 2025 campaign serves as both a tribute to the label’s 40-year history and a forward-looking statement on its evolving creative direction.

Each model embodies a different facet of the brand’s legacy: Claudia Schiffer represents timeless allure; Irina Shayk and Imaan Hammam channel modern sensuality and youth; Liya Kebede and Mariacarla Boscono bring global diversity and contemporary edge — reinforcing the brand’s inclusive spirit.

Key Pieces and Craftsmanship Highlights

The collection’s standouts include double-faced wool coats with clean cuts, silk slip dresses with a satin finish, and structured blazers with softly defined shoulders. Tailored mid-rise trousers with tapered hems pair seamlessly with pointed-toe heels and ankle boots, balancing precision with wearability.

Accessories feature velvet-finish leather handbags and geometric metallic bangles, designed to complement rather than compete with the main garments — embodying the label’s philosophy of subtle sophistication. Minimalist patterns and smooth textures keep the spotlight on craftsmanship, silhouette, and fit.

Industry experts note that the quiet luxury aesthetic continues to resonate as consumers prioritize quality and longevity over fast-changing trends. According to Vogue, heritage brands like Donna Karan leverage their rich history to maintain relevance through timeless design rather than seasonal novelty.

Global Launch and Brand Communication

The Fall 2025 collection will roll out globally in the second half of next year, debuting in Donna Karan boutiques and on the brand’s official e-commerce site before expanding to select multi-brand retailers.

In North America, Europe, and Asia, the brand will host special preview events featuring the campaign’s supermodels, bridging the connection between the campaign’s visuals and in-store experiences — a growing trend among luxury fashion houses aiming to strengthen consumer engagement.

Beyond marking its 40th anniversary, the campaign reinforces the brand’s creative pillars: functional silhouettes, premium materials, and women’s empowerment through fashion. With a refined palette and architectural tailoring, Donna Karan seamlessly bridges past and present, reaffirming its place as a symbol of modern elegance for women of all generations.

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