Coach Unveils “Revive Your Courage” Campaign with Elle Fanning for Fall 2025

Coach has introduced its “Revive Your Courage” campaign for Fall 2025, starring actress Elle Fanning. Shot by British photographer Elaine Constantine, the visuals capture the brand’s message of reclaiming the confidence many people once felt in childhood.

Playful Setting and Emphasis on Authenticity

Filmed in sunlit fields, the campaign shows Fanning climbing tree branches and interacting with nature. The storyline follows a young woman rediscovering her childlike enthusiasm, symbolizing—according to Coach—the moment when doubt fades and the possibility of new beginnings arises.

At the center of the story is the iconic Tabby bag, a piece that represents curiosity and the willingness to embrace adventure. Throughout the campaign, Fanning alternates between leather pieces—referencing the brand’s heritage in leather craftsmanship—flowy dresses, and the Soho sneakers, balancing sophistication with ease.

Earthy Palette with Metallic Accents

The looks designed for the season feature earthy tones contrasted by metallic flashes that add a modern edge. Leather jackets pair with archival bags, while airy dresses are grounded by casual sneakers. With this approach, Coach reaffirms its leather tradition while embracing a contemporary perspective on self-expression.

During the shoot, Fanning embodies a relaxed attitude, reinforcing the campaign’s concept of “playful courage.” Coach emphasizes that the initiative aims to inspire consumers to reconnect with the boldness they once had before adulthood set limits.

A Message of Confidence for the Season

Coach describes “Revive Your Courage” as an invitation for the public to embrace new challenges with confidence. To amplify its reach, the brand released a main film and still imagery across social media and in select retail locations. The film features a soft soundtrack that follows Fanning’s movements in pastoral landscapes, creating a daydream-like atmosphere.

The strategy aligns with the growing importance of visual storytelling in the fashion industry. For readers interested in campaign insights, the Business of Fashion remains a leading reference.

Creative Direction Rooted in Legacy

By prioritizing handcrafted leather, Coach reinforces the reputation it has built since 1941. Combining iconic pieces like the Tabby with modern additions, the brand targets consumers who value tradition while seeking versatility. In addition to bags, the campaign highlights jackets, flowing dresses, and the Soho sneaker, now part of the permanent collection.

According to Coach, Elle Fanning was chosen for her image of authenticity and spontaneity—qualities that resonate with the theme of revisited courage. Known for her free-spirited roles, Fanning brings that essence into the real world through this campaign.

Distribution and Market Outlook

Products tied to the Fall 2025 Coach campaign will arrive in stores and on the brand’s e-commerce platforms in line with the global seasonal calendar. While Coach has not disclosed sales targets, it is betting on strong visual engagement to boost its presence in key markets. Featured items will also appear in digital activations, including augmented reality filters that allow consumers to virtually try on the Tabby bag.

With “Revive Your Courage”, Coach continues to invest in empowerment-driven narratives—a trend seen in its recent launches. The collaboration with Elaine Constantine reinforces an aesthetic built on natural backdrops and spontaneous movement, a visual language that helps the brand stand out in the accessible luxury segment.

For more content on the latest fashion news, visit our Style Trends section.

Style Trends section